Due Diligence Decoded: The First-Time Buyer’s Guide to Vetting a Business Before You Buy

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About Course

Buying a business is the fastest path to ownership — but the deal is only as good as the homework you do before you sign. Due diligence is where great-looking deals fall apart and where smart buyers protect themselves from costly mistakes. For a first-time buyer, it can also feel like the most confusing, overwhelming part of the whole process.

This course fixes that. Due Diligence Decoded walks you through the entire investigation — financial, legal, operational, commercial, and people — in plain English, step by step, with checklists, diagrams, and real examples. You’ll learn exactly what to ask for, how to read it, what the red flags look like, and when to renegotiate or walk away.

You’ll also get a modern edge most courses ignore: a full module on using AI and agentic tools (Claude, Cowork, and automated agents) to analyze financials, contracts, and CIMs faster and more thoroughly than you could alone.

By the end, you’ll have a repeatable due-diligence game plan and a downloadable checklist you can use on a real deal — so you can buy with confidence instead of crossed fingers.

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What Will You Learn?

  • What due diligence is and why deals die at this stage
  • How to read a P&L, balance sheet, and cash flow statement in plain English
  • The three-way tie-out: verifying the books against bank statements and tax returns
  • How to challenge add-backs and confirm the real earnings (SDE/EBITDA)
  • Legal DD: entity, contracts, lease assignability, liens, litigation, and IP
  • Operational DD: owner-dependency, systems, suppliers, and continuity
  • Commercial DD: customer concentration, churn, market position, and moat
  • People DD: key-person risk, transition planning, and culture red flags
  • How to use AI and agentic tools (Claude, Cowork, agents) to analyze documents
  • The master red-flag map and how to decide: proceed, renegotiate, or walk away
  • A repeatable 30-day DD plan and a downloadable checklist for real deals

Course Content

Module 1 — Due Diligence Foundations
What due diligence is, why deals die here, the timeline, and the team you need around you.

  • What Due Diligence Really Is (and Why Deals Die Here)
  • The Due Diligence Timeline & Building Your Team
  • Module 1 Quiz: Due Diligence Foundations

Module 2 — Financial Due Diligence
The heart of the deal: reading the financial statements, verifying the earnings, and tying the books to bank and tax reality.

Module 3 — Legal & Corporate Due Diligence
Who really owns the business, what is contractually promised, and what liabilities you might inherit.

Module 4 — Operational Due Diligence
Does the business run without the current owner? Systems, SOPs, suppliers, technology, and continuity.

Module 5 — Commercial & Customer Due Diligence
Customer concentration, retention and churn, and the company’s real position in its market.

Module 6 — People & Culture Due Diligence
Key-person risk, the team, the owner transition, and the culture red flags that sink deals.

Module 7 — Using AI & Agentic Tools for Due Diligence
How to use Claude, Cowork, and automated agents to analyze financials, contracts, and CIMs faster — safely.

Module 8 — Red Flags, Deal-Breakers & Your DD Game Plan
The master red-flag map, deal-breakers vs. negotiables, when to walk away, and your 30-day plan.

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